Dave James – Author at What Are The Odds

Last Updated 3 months ago

I am the News Editor and odds analyst at WhatAreTheOdds.co.uk, where I have spent years tracking betting market movements across sport, politics, TV and entertainment. I specialise in spotting odds changes early — identifying when markets are moving and, crucially, understanding why — so that punters can act before the value disappears. My commentary has been featured in the Daily Mirror, Daily Express and Manchester Evening News, and I am a regular source for journalists covering betting markets across the UK.

Contact Me:

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Here is an example of expert odds analysis I provided on the next MasterChef presenters for the Daily Express:

Covering Every Corner of the Market

Political betting, entertainment specials, and reality TV markets are often even more volatile than sport — sometimes shifting dramatically in response to a single headline or social media trend. By tracking these across sports, politics, and niche betting categories, I provide early insights that help you understand not just what’s moving, but why it’s moving.

Here’s an example of expert commentary on the latest Strictly Come Dancing odds for the Manchester Evening News:

Helping You React While It Counts

When markets shift, hesitation is costly. That’s why I focus on delivering actionable insights quickly — whether it’s highlighting a sudden drop in odds, identifying value before it disappears, or pointing out bookmakers’ offers that align with current events. When a bookmaker boosts odds to match breaking news, being first to spot it can mean maximising your edge before everyone else piles in.

I also provide niche insight on EuroMillions and the National Lottery. Here’s an example of live commentary on the recent EuroMillions jackpot I provided for the Daily Mirror:

What I cover

• Early alerts on odds market movement across sport, politics and entertainment
• Context behind why odds are shifting and what’s driving the money
• Guidance on how to act before the value disappears
• Political betting markets — UK elections, leadership races, by-elections
• TV and reality show odds — Celebrity Traitors, Strictly, I’m A Celebrity and more
• EuroMillions, National Lottery and prize draw markets

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