About Us

Expertise

At WhatAreTheOdds.co.uk, we’ve been delivering trusted betting insights and comparisons since 2017.

Our content is driven by a team of passionate sports bettors who test and review every site and offer featured on our platform.

Everything we publish is based on real user experience, so you can be confident our recommendations come from genuine hands on knowledge.

You can read more about our team here.

Safety

Your security is a priority. We only recommend betting sites that are licensed, regulated, and offer fast, reliable payment options.

You can rest assured that your funds are in safe hands, and that the operators we endorse are committed to responsible gambling.

Who We Are

WhatAreTheOdds.co.uk is part of the SJ Marketing network, a UK Limited company. founded in 20013 the brand has been creating partnerships and developing relationships for over 10 years.

Headquartered in Swansea, UK.

SJ Marketing Ltd Headquarters:
422A Gower Road
Killay
Swansea
SA2 7AJ
United Kingdom
Email: sj@whataretheodds.co.uk
Telephone +44 01792 201970

What We Do
At WhatAreTheOdds.co.uk, our mission is to help UK bettors find the best free bets, sign-up offers, and enhanced odds available from trusted bookies.

We break down how each bonus works and explain which ones might suit different types of punters.

But our work doesn’t stop there.

We offer detailed bookmaker reviews, insights into the biggest sporting events, like the Cheltenham Festival, the World Cup, and the European Championships and handy tools to make your betting journey easier.

Whether you’re learning how odds work or using our free bet calculator, our goal is to simplify your experience and empower your decisions.

How We Work

How we review bookmakers:
Our team has deep knowledge of what makes a great betting site. We evaluate mobile usability, welcome bonuses, customer service, betting markets, and overall user experience. Our thorough reviews save you the time and hassle of figuring it all out on your own.

How we earn money:
We generate income through affiliate partnerships. This means we may earn a commission when you sign up to a betting site via one of our links.

It’s the same model used by travel and e-ommerce sites and it allows us to offer our content and tools at no cost to you.

Privacy & Cookies
When you visit WhatAreTheOdds.co.uk, we may collect some personal data. Most of our revenue depends on users clicking links to our featured bookmakers.

To do this effectively, we use cookies in a responsible and ethical way.

For more details, please read our full Privacy Policy and Cookie Policy pages.

Our Commitment to Responsible Gambling
At WhatAreTheOdds.co.uk, we view gambling as entertainment but always encourage responsible play.

We remind users never to bet more than they can afford to lose and highlight resources to support safe gambling.

We work closely with initiatives like BeGambleAware, offering tools and links for punters who may need help setting limits or recognising problematic behaviours.

Only Licensed, Trusted Bookmakers
You may notice that we don’t list as many sites as some other platforms and that’s by design. We only feature betting sites that are fully licensed and meet our strict standards.

If it’s on WhatAreTheOdds.co.uk, it’s a bookmaker we’d feel confident using ourselves.