Dave James – Author at What Are The Odds
I am the current Editor at What Are The Odds and specialise in studying odds movements and provide expert commentary on the latest odds changes and fluctuations.
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With years of experience tracking market behaviour, I specialise in spotting movement before it becomes obvious to everyone else. Acting early can be the difference between securing value and chasing bad prices.
For example here is some expert odds analysis I gave for the next Masterchef presenters for the Daily Express:
Covering Every Corner of the Market
Political betting, entertainment specials, and reality TV markets are often even more volatile, sometimes shifting dramatically in response to a single headline or social media trend.
By tracking these across sports, politics, and niche betting categories, I provide early insights that help you understand not just what’s moving, but also why it’s moving.
Here’s another example of the expert opinion on the latest Strictly Come Dancing odds for the Manchester Evening News.
Helping You React While It Counts
When markets shift, hesitation is costly.
That’s why I focus on delivering actionable insights quickly, whether it’s highlighting a sudden drop in odds, identifying value before it disappears, or pointing out bookmakers’ offers that align with current events.
When a bookmaker boosts odds to match breaking news, being first to spot it can mean maximising your edge before everyone else piles in.
I also provide niche insight on Euromillions and the National Lottery.
Here’s more insight and live commentary on the recent Euromillions Jackpot I did for the Daily Mirror.
What I do provide is:
Early alerts on market movement
Context behind why odds are shifting
Guidance on how to act before the value disappears
