Dave James – Odds Analyst & News Editor at WhatAreTheOdds

Dave James, odds analyst and News Editor at WhatAreTheOdds.co.uk

Dave James
News Editor & Odds Analyst
WhatAreTheOdds.co.uk

📧 dave.james@whataretheodds.co.uk
🐦 @DS_James999
💼 LinkedIn
📰 Muckrack

Dave James

Dave James is the News Editor and odds analyst at WhatAreTheOdds.co.uk, where he has spent years tracking betting market movements across sport, politics, TV and entertainment. He specialises in identifying when odds are moving and — crucially — understanding why, so that punters can act before the value disappears.

Dave is a regular source for journalists and national publications covering betting markets across the UK. His expert commentary has been featured in the Daily Mirror, Daily Express and Manchester Evening News, among others. He covers everything from UK political leadership races and general election odds to reality TV markets, horse racing, and major entertainment betting specials.

Areas of Expertise

  • UK political betting — next Prime Minister, Labour leadership, by-elections, general election odds
  • TV and reality show markets — Celebrity Traitors, Strictly Come Dancing, I’m A Celebrity, James Bond casting
  • Entertainment specials — film box office, awards season, biopics and celebrity markets
  • Horse racing — Cheltenham Festival, Royal Ascot, odds movements and tipster analysis
  • Football — next manager markets, transfer odds, Premier League specials
  • Lottery and prize draw markets — EuroMillions, National Lottery jackpot analysis

As Seen In

Dave is regularly quoted by national media outlets on betting market developments. Here are examples of recent press coverage:

Daily Express — MasterChef presenter replacement odds

Dave James quoted in the Daily Express on MasterChef presenter odds

Manchester Evening News — Strictly Come Dancing winner odds

Dave James quoted in the Manchester Evening News on Strictly Come Dancing odds

Daily Mirror — EuroMillions £210m jackpot tips

Dave James quoted in the Daily Mirror on EuroMillions lottery tips

Why Odds Analysis Matters

Political betting, entertainment specials, and reality TV markets can shift dramatically in response to a single headline or social media trend. When a bookmaker reacts to breaking news, the window for value can close within hours. Dave’s focus is on delivering analysis quickly enough to be actionable — whether that’s highlighting a sudden drop in odds, identifying an overpriced outsider, or pointing out when the market has overreacted to short-term noise.

For major events like the Cheltenham Festival, UK political leadership contests, or the latest series of a major reality show, Dave’s commentary appears throughout the event as odds evolve — not just as a one-off preview.

Recent Articles by Dave James