Labour have moved to the head of the betting market for the next UK General Election, marking the first time in 18 months that the party has been priced as favourites to win the most seats.

Star Sports have cut Labour’s odds from 15/8 to 13/8 over the past week, pushing Keir Starmer’s party ahead of Reform UK in the market.

Next General Election Odds

PartyCurrent OddsPrevious Odds
Labour13/815/8
Reform UK15/813/8
Restore Britain10/120/1
Conservatives6/1
Greens17/2

Reform, led by Nigel Farage, have drifted from 13/8 to 15/8 during the same period. The shift follows the launch of Restore Britain by former Reform MP Rupert Lowe, a development bookmakers believe could split the right-leaning vote.

Restore Britain has shortened from 20/1 to 10/1 in the market. The party now sits closer to Green Party of England and Wales at 17/2 and the Conservative Party at 6/1.

Election Polling from YouGov

PartyPolling (%)
Reform UK24%
Labour19%
Conservatives18%
Greens17%
Liberal Democrats13%

Despite the market shift, opinion polls tell a different story.

Polling from YouGov places Reform on 24%, ahead of Labour on 19%. The Conservatives are on 18%, the Greens on 17% and the Liberal Democrats on 13%.

Bookmakers are also offering odds on the next permanent prime minister after Starmer.

Labour figures lead that market, with Angela Rayner priced at 7/2 and Wes Streeting at 6/1. Farage is 7/1, while Ed Miliband is available at 8/1.