With the Premier League season kicking off this weekend, football fans hoping to wear their team’s colours this season may be in for a shock, especially if they support Tottenham Hotspur and Chelsea.
New analysis of 2025/26 Premier League replica kits reveals staggering price differences across the league, with Spurs and Chelsea Nike kit topping the table at a whopping £148 for a full adult strip (shirt, shorts, and socks) and even champions Liverpool joining a host of top clubs in hiking shirt prices.
Tottenham Hotspur lead the way with the most expensive full adult replica kit for the 2025/26 season, charging £148 for the shirt, shorts, and socks combined. Chelsea are just pennies behind on £147.97, despite freezing their shirt price at £84.99 for another year.
While Spurs also held their shirt price at £85, other top clubs, including Liverpool, Arsenal, Manchester City, Aston Villa, Newcastle, Manchester United, and Everton have quietly added £5 to the cost of an adult shirt. These clubs now charge £85 per shirt, pushing the full-kit total for most of them to £143 or more.
What Are The Odds football analysis expert Dave James says the trend is clear:
“Top clubs know their kits are global commodities. Fans want the latest look, and brands like Nike and Adidas are leveraging that demand. But for many families, it’s a genuine financial burden.”
“Nike kits dominate the top end of the price list, and it’s no coincidence. Nike see Tottenham as a flagship brand in the UK, a modern stadium, global fanbase, and strong retail presence. They’re positioning the kit as a premium product, and the price reflects that strategy. They know they’re working with globally followed clubs and they price accordingly. But at what point does fan passion become something to exploit?”
“It says a lot when the Premier League champions are charging less for their kit than a team that finished outside the top four, Liverpool’s £143 is still steep, but at least it’s not pushing £150 like Spurs”
“Liverpool might be champions on the pitch, but £143 for a replica kit feels like a loss for the fans. Liverpool fans should be celebrating success, not pricing people out of it,”
Meanwhile, Chelsea and Tottenham have defended their pricing by pointing out that they haven’t increased their shirt prices, unlike many rivals.
“Nike see Tottenham and Chelsea as flagship brands in the UK — modern stadiums, global fanbase, and strong London retail presence, They’re positioning the kit as a premium product, and the price reflects that strategy.”
Top 5 Most Expensive Kits (Shirt, Shorts, Socks)
- Tottenham (Nike) – £148.00
- Chelsea (Nike) – £147.97
- Manchester City (Puma) – £145.00
- Arsenal / Aston Villa / Man Utd / Newcastle / Liverpool (Adidas / Castore) – £143.00
- Fulham (Adidas) – £140.00
At the other end of the scale, Burnley remain the most affordable Premier League club for fans, with a full kit priced at £103 — a 43.7% difference from Tottenham. Brentford, Sunderland, and Bournemouth also keep prices low, with full kits under £110.
Clubs with cheaper kits are being praised for putting fans first, but industry experts warn that inflation-busting price hikes elsewhere are fuelling a black market in fake shirts. These counterfeit kits are widely available — and openly sold via social media platforms, particularly targeting young fans.
“We’re seeing a rise in parents buying fakes because they simply can’t justify £85 for a shirt let alone £148 for the full set. The price gap between official and unofficial is becoming a problem for clubs and a temptation for fans.”
With the new season now underway, replica kits remain a core part of club identity but for many fans, the soaring costs are becoming harder to wear.
Most Expensive Premier League Kits 2025/2026 Full Table
| Team | Brand | Shirt | Shorts | Socks | Total |
|---|---|---|---|---|---|
| Tottenham | Nike | £85.00 | £45.00 | £18.00 | £148.00 |
| Chelsea | Nike | £84.99 | £44.99 | £17.99 | £147.97 |
| Manchester City | Puma | £85.00 | £40.00 | £20.00 | £145.00 |
| Arsenal | Adidas | £85.00 | £38.00 | £20.00 | £143.00 |
| Aston Villa | Castore | £85.00 | £38.00 | £20.00 | £143.00 |
| Manchester Utd | Adidas | £85.00 | £38.00 | £20.00 | £143.00 |
| Newcastle Utd | Adidas | £85.00 | £38.00 | £20.00 | £143.00 |
| Liverpool | Adidas | £85.00 | £38.00 | £20.00 | £143.00 |
| Everton | Castore | £80.00 | £40.00 | £18.00 | £138.00 |
| West Ham | Umbro | £75.00 | £40.00 | £18.00 | £133.00 |
| Wolves | Sudu | £80.00 | £30.00 | £16.00 | £126.00 |
| Nottingham Forest | Adidas | £75.00 | £35.00 | £16.00 | £126.00 |
| Leeds Utd | Adidas | £70.00 | £35.00 | £18.00 | £123.00 |
| Brighton | Nike | £70.00 | £32.00 | £18.00 | £120.00 |
| Crystal Palace | Macron | £65.00 | £33.00 | £16.00 | £114.00 |
| Fulham | Adidas | £85.00 | £40.00 | £15.00 | £140.00 |
| Bournemouth | Umbro | £65.00 | £30.00 | £15.00 | £110.00 |
| Brentford | Joma | £65.00 | £28.00 | £15.00 | £108.00 |
| Sunderland | Hummel | £60.00 | £30.00 | £17.00 | £107.00 |
| Burnley | Castore | £60.00 | £28.00 | £15.00 | £103.00 |
Crystal Palace, whose Macron kit costs £114, sits toward the more affordable end of the scale, just above Bournemouth (£110) and Brentford (£108). Palace’s kit was only recently released, following initial delays.
Burnley, Brentford, Sunderland, and Bournemouth all remain under the £115 threshold — a far cry from the league’s biggest spenders.
Umbro kits offer mixed value: Bournemouth’s is one of the cheapest at £110, while West Ham’s comes in at £133.
As football continues to commercialise, the cost of replica kits may become an increasingly controversial talking point, especially as supporters face rising costs across the board.
