Connect with us

Featured

“Which UK landmark will be first to sell its naming rights in 2022?” – Will we see the end of Wembley Stadium? [Study]

Published

on

It seems that attaching Nessie the Loch Ness Monster’s name to anything is big business. £40 million to be precise, according to recent research.

Even so, Loch Ness is currently at 20s in the UK landmark naming rights betting, with Wembley Stadium a whole pitch away at 7/2.

Naming rights are big business in the USA and US based consultancy Duff & Phelps believes British sports teams are missing out on millions by not securing the rights to naming their stadium.

Only 30% of UK teams have such a deal in place whereas the figure in the US is over 80% and rising.

The saga around the naming rights for Wembley is a long running one.

As far back as 2013, the FA denied that the naming rights were for sale, which would have rebranded the iconic stadium as ‘Wembley Stadium in association with EE’.

Instead, the Wembley Arena was rebranded as the SSE Arena in a £15 million naming rights and sponsorship deal in 2014.

Fast forward to 2018, and American billionaire Shahid Khan’s bid to buy Wembley hinged on government demands that there be a limit to naming rights were the deal to go through in a bid to protect the Wembley brand as the ‘home of British football’.

That sale fell through but could a new buyer with even deeper pockets make the FA an offer they can’t refuse and snap up the naming rights along with the stadium itself?

Of course, Wembley stadium has been rebranded in the past. It was known as the Empire Stadium when it was built in the 1920s and then demolished along with its world famous twin towers in 2003.

But with PaddyPower’s odds shortening on Wembley being renamed in 2019 and naming rights for West Ham’s London Stadium currently on the market, could this be the year that Wembley gets a new name?

Author Biography: . I have written for a number of publications for the last 20 years. You can contact me via email here, or follow me on twitter or view my linkdin profile.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Football1 week ago

Sheff Utd v Nottingham Forest Live Stream : 5 Ways to watch Championship playoff

Its the second Championship playoff game today as Sheffield Utd take on Nottingham Forest live from Brammall Lane in Yorkshire....

Football1 week ago

What TV Channel is Luton v Huddersfield Live Stream on? Watch Championship playoffs

All eyes will be on Kenilworth Road tonight as the Championship playoffs kick off tonight as Luton Town take on...

Football2 weeks ago

Erling Haaland Odds : Top Goalscorer and Golden Boot (Latest Prices)

Manchester City have announced that Norwegian striker Erling Haaland will join them on July 1st, after reaching an agreement over...

Football2 weeks ago

Sheffield Wednesday v Sunderland Live Stream and TV Channel Guide

The second leg play-off semi-final between Sheffield Wednesday and Sunderland will conclude tonight at Hillsborough Stadium, with Sunderland taking a...

Football3 weeks ago

bet365 Free £5 Bet on Real Madrid vs Man City (New Customers)

Real Madrid are favourites to beat Man City in their Champions League last 16 clash on Wednesday after a monumental...

Football3 weeks ago

QPR v Sheffield Utd Live Stream : Watch from Loftus Road

The Mark Warburton era is over at QPR as Rangers failed to live up to their early season form and...

Bet3654 weeks ago

Bet365 Football (Ultimate Guide to In Play)

 Bet365 need no introduction in the betting scene and the same can be said for their football section.  The reception...

west brom tv channel west brom tv channel
Football2 months ago

Birmingham vs West Brom Live Stream on TV – What channel is the game on?

The good news is that there are a number of options to watch a Birmingham West Brom live stream. Its...

Football2 months ago

Nottingham Forest v Liverpool on TV – What Channel is the FA Cup tie on?

Nottingham Forest have been on fire lately; they are coming off three wins in a row, and they have no...

Football2 months ago

Southampton v Manchester City on TV – Ways to watch FA Cup match

Southampton have lost three games in a row; this should be cause for concern considering they had no losses in...

Football2 months ago

Watch Crystal Palace v Everton live streaming FA Cup tie

Crystal Palace continued their good form with a goalless draw against league leaders Manchester City; they are unbeaten in their...

Chelsea2 months ago

How to watch Middlesbrough v Chelsea FA Cup fixture on TV

Middlesbrough knocked out Premier League giants Manchester United and Tottenham en route to the FA Cup quarter-final; they’ll be going...

Football3 months ago

How to watch Everton v Boreham Wood Live FA Cup TV Channel

Things have not gone too well for Everton lately; they are coming off back-to-back losses against Manchester City and Southampton,...

Football3 months ago

Middlesbrough v Tottenham Hotspur : Live Broadcast, TV Channel Instructions

The FA Cup returns tonight as Middlesbrough face Tottenham Hotspur in front of the TV cameras at The Riverside Stadium...

Football3 months ago

Middlesbrough v West Brom : How to watch a live stream from Riverside Stadium

West Brom have had a disastrous run of form in recent weeks which has led them to sack their manager...

We are committed in our support of responsible gambling. Recommended bets are advised to over-18s and we strongly encourage readers to wager only what they can afford to lose. If you are concerned about your gambling, please call the National Gambling Helpline on 0808 8020 133, or visit begambleaware.org. Further support and information can be found at GamCare and gamblingtherapy.org.


Copyright © 2022 Whataretheodds.co.uk
About Us | Contact Us | Authors | Privacy Policy | Cookie Policy | Terms and Conditions| Help & FAQ |

All odds are correct at time of publishing and are subject to change.