Football
Cost of a Premier League Replica Kit Across Every Club
A full breakdown of 2025/26 Premier League replica kit prices, from the dearest strips close to £148 to the most affordable under £105, with analysis from odds expert Dave James.
Last Updated 4 weeks ago
Pulling on a club shirt for the new Premier League season now carries a price that swings by around £45 depending on which side a supporter follows.
Analysis of the 2025/26 replica kits places Tottenham Hotspur and Chelsea at the top of the market, both charging close to £148 for a full adult strip of shirt, shorts and socks.
Champions Liverpool sit just behind on £143, having joined Arsenal, Manchester City, Aston Villa, Newcastle, Manchester United and Everton in quietly adding £5 to the cost of an adult shirt.
Why the biggest brands command the steepest prices
Nike kits dominate the upper end of the table, a pattern that reflects how the major manufacturers treat the largest clubs as global retail products rather than local merchandise.
Tottenham held their shirt at £85 and Chelsea froze theirs at £84.99, yet both still produce the most expensive full kits once shorts and socks are added.
“Top clubs know their kits are global commodities. Fans want the latest look, and brands like Nike and Adidas are leveraging that demand. For many families, it is a genuine financial burden,” said Dave James, football analyst at What Are The Odds.
James points to Tottenham as the clearest example of premium positioning, with a modern stadium, a global following and a strong London retail presence all feeding into how the kit is priced.
“It says a lot when the Premier League champions charge less for their kit than a side that finished outside the top four. Liverpool’s £143 is still steep, but at least it is not pushing £150 like Spurs,” he added.
The clubs keeping costs down for supporters
At the other end of the scale, Burnley remain the most affordable club in the division, with a full kit at £103, roughly £45 cheaper than Tottenham.
Brentford, Sunderland and Bournemouth also keep their full kits under £110, while Crystal Palace land at £114 after a delayed release of their Macron strip.
Umbro illustrates how widely value can vary between clubs on the same brand: Bournemouth come in at £110, while West Ham reach £133.
Rising prices fuel a counterfeit market
Industry observers warn that the gap between official and unofficial kits is widening, with fake shirts openly sold through social media and often aimed at younger fans.
“Parents are buying fakes because they cannot justify £85 for a shirt, let alone £148 for the full set. The price gap between official and unofficial is becoming a problem for clubs and a temptation for fans,” said James.
Premier League replica kit prices in full
| Team | Brand | Shirt | Shorts | Socks | Total |
|---|---|---|---|---|---|
| Tottenham | Nike | £85.00 | £45.00 | £18.00 | £148.00 |
| Chelsea | Nike | £84.99 | £44.99 | £17.99 | £147.97 |
| Manchester City | Puma | £85.00 | £40.00 | £20.00 | £145.00 |
| Arsenal | Adidas | £85.00 | £38.00 | £20.00 | £143.00 |
| Aston Villa | Castore | £85.00 | £38.00 | £20.00 | £143.00 |
| Manchester Utd | Adidas | £85.00 | £38.00 | £20.00 | £143.00 |
| Newcastle Utd | Adidas | £85.00 | £38.00 | £20.00 | £143.00 |
| Liverpool | Adidas | £85.00 | £38.00 | £20.00 | £143.00 |
| Fulham | Adidas | £85.00 | £40.00 | £15.00 | £140.00 |
| Everton | Castore | £80.00 | £40.00 | £18.00 | £138.00 |
| West Ham | Umbro | £75.00 | £40.00 | £18.00 | £133.00 |
| Wolves | Sudu | £80.00 | £30.00 | £16.00 | £126.00 |
| Nottingham Forest | Adidas | £75.00 | £35.00 | £16.00 | £126.00 |
| Leeds Utd | Adidas | £70.00 | £35.00 | £18.00 | £123.00 |
| Brighton | Nike | £70.00 | £32.00 | £18.00 | £120.00 |
| Crystal Palace | Macron | £65.00 | £33.00 | £16.00 | £114.00 |
| Bournemouth | Umbro | £65.00 | £30.00 | £15.00 | £110.00 |
| Brentford | Joma | £65.00 | £28.00 | £15.00 | £108.00 |
| Sunderland | Hummel | £60.00 | £30.00 | £17.00 | £107.00 |
| Burnley | Castore | £60.00 | £28.00 | £15.00 | £103.00 |
As the commercial side of football keeps expanding, replica kit pricing is likely to remain a contentious subject, particularly while supporters face rising costs elsewhere.
For more market coverage on the clubs above, see the latest football odds and analysis, including the running next Chelsea manager market.
