Football
Cost of a Premier League Kit – STAGGERING £40 price difference revealed
With the Premier League season kicking off this weekend, football fans hoping to wear their team’s colours this season may be in for a shock, especially if they support Tottenham Hotspur and Chelsea.
New analysis of 2025/26 Premier League replica kits reveals staggering price differences across the league, with Spurs and Chelsea Nike kit topping the table at a whopping £148 for a full adult strip (shirt, shorts, and socks) and even champions Liverpool joining a host of top clubs in hiking shirt prices.
Tottenham Hotspur lead the way with the most expensive full adult replica kit for the 2025/26 season, charging £148 for the shirt, shorts, and socks combined. Chelsea are just pennies behind on £147.97, despite freezing their shirt price at £84.99 for another year.
While Spurs also held their shirt price at £85, other top clubs, including Liverpool, Arsenal, Manchester City, Aston Villa, Newcastle, Manchester United, and Everton have quietly added £5 to the cost of an adult shirt. These clubs now charge £85 per shirt, pushing the full-kit total for most of them to £143 or more.
What Are The Odds football analysis expert Dave James says the trend is clear:
“Top clubs know their kits are global commodities. Fans want the latest look, and brands like Nike and Adidas are leveraging that demand. But for many families, it’s a genuine financial burden.”
“Nike kits dominate the top end of the price list, and it’s no coincidence. Nike see Tottenham as a flagship brand in the UK, a modern stadium, global fanbase, and strong retail presence. They’re positioning the kit as a premium product, and the price reflects that strategy. They know they’re working with globally followed clubs and they price accordingly. But at what point does fan passion become something to exploit?”
“It says a lot when the Premier League champions are charging less for their kit than a team that finished outside the top four, Liverpool’s £143 is still steep, but at least it’s not pushing £150 like Spurs”
“Liverpool might be champions on the pitch, but £143 for a replica kit feels like a loss for the fans. Liverpool fans should be celebrating success, not pricing people out of it,”
Meanwhile, Chelsea and Tottenham have defended their pricing by pointing out that they haven’t increased their shirt prices, unlike many rivals.
“Nike see Tottenham and Chelsea as flagship brands in the UK — modern stadiums, global fanbase, and strong London retail presence, They’re positioning the kit as a premium product, and the price reflects that strategy.”
Top 5 Most Expensive Kits (Shirt, Shorts, Socks)
- Tottenham (Nike) – £148.00
- Chelsea (Nike) – £147.97
- Manchester City (Puma) – £145.00
- Arsenal / Aston Villa / Man Utd / Newcastle / Liverpool (Adidas / Castore) – £143.00
- Fulham (Adidas) – £140.00
At the other end of the scale, Burnley remain the most affordable Premier League club for fans, with a full kit priced at £103 — a 43.7% difference from Tottenham. Brentford, Sunderland, and Bournemouth also keep prices low, with full kits under £110.
Clubs with cheaper kits are being praised for putting fans first, but industry experts warn that inflation-busting price hikes elsewhere are fuelling a black market in fake shirts. These counterfeit kits are widely available — and openly sold via social media platforms, particularly targeting young fans.
“We’re seeing a rise in parents buying fakes because they simply can’t justify £85 for a shirt let alone £148 for the full set. The price gap between official and unofficial is becoming a problem for clubs and a temptation for fans.”
With the new season now underway, replica kits remain a core part of club identity but for many fans, the soaring costs are becoming harder to wear.
Most Expensive Premier League Kits 2025/2026 Full Table
| Team | Brand | Shirt | Shorts | Socks | Total |
|---|---|---|---|---|---|
| Tottenham | Nike | £85.00 | £45.00 | £18.00 | £148.00 |
| Chelsea | Nike | £84.99 | £44.99 | £17.99 | £147.97 |
| Manchester City | Puma | £85.00 | £40.00 | £20.00 | £145.00 |
| Arsenal | Adidas | £85.00 | £38.00 | £20.00 | £143.00 |
| Aston Villa | Castore | £85.00 | £38.00 | £20.00 | £143.00 |
| Manchester Utd | Adidas | £85.00 | £38.00 | £20.00 | £143.00 |
| Newcastle Utd | Adidas | £85.00 | £38.00 | £20.00 | £143.00 |
| Liverpool | Adidas | £85.00 | £38.00 | £20.00 | £143.00 |
| Everton | Castore | £80.00 | £40.00 | £18.00 | £138.00 |
| West Ham | Umbro | £75.00 | £40.00 | £18.00 | £133.00 |
| Wolves | Sudu | £80.00 | £30.00 | £16.00 | £126.00 |
| Nottingham Forest | Adidas | £75.00 | £35.00 | £16.00 | £126.00 |
| Leeds Utd | Adidas | £70.00 | £35.00 | £18.00 | £123.00 |
| Brighton | Nike | £70.00 | £32.00 | £18.00 | £120.00 |
| Crystal Palace | Macron | £65.00 | £33.00 | £16.00 | £114.00 |
| Fulham | Adidas | £85.00 | £40.00 | £15.00 | £140.00 |
| Bournemouth | Umbro | £65.00 | £30.00 | £15.00 | £110.00 |
| Brentford | Joma | £65.00 | £28.00 | £15.00 | £108.00 |
| Sunderland | Hummel | £60.00 | £30.00 | £17.00 | £107.00 |
| Burnley | Castore | £60.00 | £28.00 | £15.00 | £103.00 |
Crystal Palace, whose Macron kit costs £114, sits toward the more affordable end of the scale, just above Bournemouth (£110) and Brentford (£108). Palace’s kit was only recently released, following initial delays.
Burnley, Brentford, Sunderland, and Bournemouth all remain under the £115 threshold — a far cry from the league’s biggest spenders.
Umbro kits offer mixed value: Bournemouth’s is one of the cheapest at £110, while West Ham’s comes in at £133.
As football continues to commercialise, the cost of replica kits may become an increasingly controversial talking point, especially as supporters face rising costs across the board.
Nottingham Forest are searching for a new head coach after parting company with Sean Dyche.
Wednesday’s 0-0 draw with Wolverhampton Wanderers proved to be Dyche’s final match in charge, bringing an end to a brief spell that began in October following the dismissal of Ange Postecoglou.
Forest sit 17th in the Premier League table, just three points above the relegation zone, and are now preparing to appoint their fourth manager of the season.
Want to Bet on Next Forest Manager? Bet £10 & Get £30 in free bets with Bet365 here
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Here are some of the leading contenders.
Vitor Pereira
The former Wolves boss is expected to feature prominently in the betting. Pereira left Molineux in November 2025 with the club at the foot of the table, yet his broader CV remains strong.
He has won league titles in Portugal and China and guided Olympiacos to the Greek Super League crown. That success in Greece could appeal to Forest owner Evangelos Marinakis.
Kieran McKenna
McKenna has been linked with several top-flight roles since leading Ipswich Town to promotion in 2023/24.
Known for encouraging a high-tempo style, he has also shown flexibility in adapting his approach to different opponents. Whether he would leave Ipswich while they remain in the promotion mix is uncertain, but Forest may view him as a long-term appointment.
Marco Silva
Silva’s contract at Fulham is due to expire at the end of the season and there has been little indication he will extend his stay at Craven Cottage.
The Portuguese coach has delivered stability, guiding Fulham to three straight mid-table finishes after promotion in 2021/22. Forest were previously linked with him following Postecoglou’s exit and could revisit that interest.
Enzo Maresca
Marinakis has shown ambition since acquiring Forest in 2017 and could turn to former Chelsea manager Maresca.
Although dismissed, Maresca oversaw a fourth-place Premier League finish and UEFA Conference League success in 2024/25. The Italian may seek a project offering backing and time, which Forest would need to guarantee if they retain top-flight status.
Ole Gunnar Solskjær
Solskjær has been out of work since departing Beşiktaş J.K. earlier this season. He had also been linked with a return to in a temporary capacity before Michael Carrick was appointed.
During his time at Old Trafford, Solskjær favoured a direct, counter-attacking style that could suit Forest’s current squad. His experience in the Premier League may appeal as the club look to steer clear of the drop.
There is just one Premier League fixture on Thursday night to conclude the midweek programme, with leaders Arsenal heading across the capital to face Brentford at the Gtech Community Stadium.
The visitors sit top of the Premier League table, but the pressure remains firmly on as the title race tightens. Mikel Arteta’s side know any slip-up could prove costly at this stage of the campaign.
Brentford have emerged as one of the season’s surprise packages under Keith Andrews. The Bees are firmly in contention for a Champions League place and will see this clash as an opportunity to strengthen their position in the European race.
Successive away wins at Aston Villa and Newcastle have kept their European hopes alive and confidence is high in west London.
Bet Builder Predictions
Draw
Igor Thiago to commit 2+ fouls
Noni Madueke to score or assist
A Bet Builder featuring those selections is priced at approximately 15/1 with Bet365
Want to Bet on tonight’s game? Bet £10 & Get £30 in free bets with Bet365 here
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Despite their strong overall campaign, Brentford’s record in home London derbies is less convincing. The Bees have won just one of their last 11 such matches in the Premier League, drawing six and losing four.
They are winless in seven home London derbies since a 2-1 victory over Crystal Palace in August 2024.
Brentford famously beat Arsenal in their first ever Premier League match in August 2021, but they have not tasted victory against the Gunners in nine meetings across all competitions since, losing five of the last six encounters.
Arsenal’s position at the summit could look tighter by kick-off. Manchester City’s midweek result has cut the gap, meaning Mikel Arteta’s side may arrive in west London with only a three-point cushion.
The Gunners have been formidable in London derbies. They have lost just one of their last 23 Premier League matches against fellow capital clubs and only one of their last 20 away games against London opposition.
Defensively, Arsenal have set the standard this season.
No side has conceded fewer than their 17 league goals and they have kept four clean sheets in their last five top-flight outings. That resilience will be key again on Thursday.
Arsenal tightened their grip on the Premier League title race at the weekend with a dramatic 3-2 victory over Bournemouth, a result that was quickly followed by further encouragement as Manchester City dropped points at home to Chelsea.
The Premier League returns this midweek for Gameweek twenty one, with the table beginning to take shape and pressure building at both ends of the division. The standout fixture arrives on Thursday evening, when Arsenal host Liverpool at the Emirates Stadium in a contest that could have a major bearing on the title race.
What are the odds on an Arsenal win?
Arsenal are 4/7 to win the game with Bet365.
What are the odds on Liverpool to win?
Liverpool cvan be backed at around 9/2 to beat Arsenal, which looks quite a bit of value, all things considered.
Even with 18 league games still to play, Arsenal’s six point advantage over both Manchester City and Aston Villa already feels significant at the time of writing.
Mikel Arteta’s side have lost just twice in the league all season and continue to show a level of consistency that has often been missing in previous title challenges.
One of those rare defeats came earlier in the campaign at Anfield, where Arsenal were beaten 1-0 by Liverpool in a match that many felt they deserved to take something from. That result has lingered, and Thursday night now offers an immediate chance for redemption in front of their own supporters.
Arsenal enter the match as clear favourites after navigating a demanding run of fixtures against Aston Villa and Bournemouth.
While their rivals faltered, Arteta’s side continued to collect points, opening up a six point lead at the top at the time of writing and underlining their growing authority.
There is a growing sense that this Arsenal team is ready to end the club’s long wait for a league title, with their last triumph coming back in 2004.
They have lost just one of their last seventeen Premier League games, winning thirteen and drawing three, and have combined defensive solidity with greater composure in decisive moments.
Despite boasting the best defensive record in the division, Arsenal will remain cautious against Liverpool. They have conceded in each of their last 20 league meetings with the Reds, with the last clean sheet in this fixture dating back to a goalless draw in August 2015.
Liverpool arrive in north London on the back of a nine game unbeaten run in all competitions, although recent performances have been less convincing. Draws against Leeds and Fulham have raised questions, particularly after conceding late at Craven Cottage despite taking the lead deep into stoppage time.
Arne Slot’s side sit inside the top four but already trail Aston Villa in third by eight points, a surprising gap for the reigning champions.
Liverpool will be aiming to complete a Premier League double over Arsenal for the eighth time and the first since the 2021 22 season, knowing that history has often favoured them in this fixture.
With Arsenal chasing an eighth successive home league victory and Liverpool looking to reassert themselves in the title conversation, Thursday night promises to tick all the boxes.
A win for the hosts would represent another major step towards a long awaited championship, while defeat could reopen the door for those chasing from behind.